Lançamento do iPhone 16e marca saída da Apple do mercado de celulares de entrada
A estratégia da companhia de focar em inovação pode ser prejudicial a longo prazo e atrapalhar a expansão da base de clientes em países como China e Índia
:format(webp))
Redatora
Publicado em 24 de fevereiro de 2025 às 16h33.
A substituição do iPhone SE pelo iPhone 16e significa que a Apple abandonou de vez o mercado de telefones de entrada e cedeu lugar a Samsung e outros competidores baseados na China.
A companhia tem concentrado seus esforços em uma onda de inovação que deve alcançar apenas mercados de maior orçamento. Isso engloba o lançamento de um dispositivo dobrável em 2026 e de um iPhone mais fino para o fim deste ano.
Perda de clientes em prol da receita
O preço mais elevado do iPhone 16e, lançado na semana passada, no entanto, pode fazer com que a Apple encontre mais dificuldades em expandir sua base de clientes em lugares como Índia e China.O dispositivo recém-lançado chega nas pré-vendas a partir de R$ 5.800 no Brasil. A longo prazo, porém, isso pode prejudicar as margens da Apple. Isso porque os clientes de smartphones de entrada da empresa podem eventualmente comprar outros produtos da Apple ou mesmo buscar um iPhone mais caro depois.
Para o analista de Apple Mark Gurman, a Apple perdeu a oportunidade de continuar no mercado mantendo o iPhone SE por um preço mais baixo. A empresa ainda pode continuar a vender os modelos mais antigos e baratos por meio de terceiros sem anunciar o telefone em seu próprio website.
-
![TOPSHOT - Apple Park, Apple's circular HQ office building, is seen in an aerial view over Cupertino, California on May 16, 2024. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)]( "TOPSHOT - Apple Park, Apple's circular HQ office building, is seen in an aerial view over Cupertino, California on May 16, 2024. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)")
1/8 TOPSHOT - Apple Park, Apple's circular HQ office building, is seen in an aerial view over Cupertino, California on May 16, 2024. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images) (O complexo ocupa uma área de 175 acres e é conhecido como o "anel espacial" devido ao seu design circular futurista.)
-
![Cupertino, California / USA - December 22, 2022: Aerial view of Apple corporate headquarters building in Silicon Valley.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.]( "Cupertino, California / USA - December 22, 2022: Aerial view of Apple corporate headquarters building in Silicon Valley.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.")
2/8 Cupertino, California / USA - December 22, 2022: Aerial view of Apple corporate headquarters building in Silicon Valley. Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. (A construção do Apple Park custou aproximadamente US$ 5 bilhões.)
-
![Attendees wait for the start of an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images]( "Attendees wait for the start of an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images")
3/8 Attendees wait for the start of an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images (O Apple Park possui o Steve Jobs Theater, um auditório com capacidade para 1.000 pessoas, usado para lançamentos de produtos e eventos importantes da empresa.)
-
![]()
4/8 (Mais de 9.000 árvores foram plantadas no Apple Park, incluindo pomares de frutas, destacando o compromisso da Apple com o meio ambiente e a sustentabilidade.)
-
![Cupertino, California, USA - March 28, 2018: Exterior view of Apple Park Visitor Center in Silicon Valley, California. Apple Inc. is an American multinational technology company.]( "Cupertino, California, USA - March 28, 2018: Exterior view of Apple Park Visitor Center in Silicon Valley, California. Apple Inc. is an American multinational technology company.")
5/8 Cupertino, California, USA - March 28, 2018: Exterior view of Apple Park Visitor Center in Silicon Valley, California. Apple Inc. is an American multinational technology company. (O campus abriga cerca de 12.000 funcionários, todos em um único edifício principal com 260.000 metros quadrados.)
-
![CUPERTINO, CA - MARCH 25: Attendees gather before an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple Inc. announced the launch of it's new video streaming service, and unveiled a premium subscription tier to its News app. (Photo by Michael Short/Getty Images)]( "CUPERTINO, CA - MARCH 25: Attendees gather before an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple Inc. announced the launch of it's new video streaming service, and unveiled a premium subscription tier to its News app. (Photo by Michael Short/Getty Images)")
6/8 CUPERTINO, CA - MARCH 25: Attendees gather before an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple Inc. announced the launch of it's new video streaming service, and unveiled a premium subscription tier to its News app. (Photo by Michael Short/Getty Images) (O campus utiliza 100% de energia renovável, com um dos maiores sistemas de painéis solares do mundo, gerando cerca de 17 megawatts de energia.)
-
![Tim Cook, chief executive officer of Apple Inc., holds an Apple 15-inch MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images]( "Tim Cook, chief executive officer of Apple Inc., holds an Apple 15-inch MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images")
7/8 Tim Cook, chief executive officer of Apple Inc., holds an Apple 15-inch MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images (O Apple Park possui um centro de visitantes com uma loja exclusiva, café e um deck de observação, atraindo milhares de visitantes todos os anos.)
-
![Cupertino CA USA December 14, 2019: Apple headquarters offices building exterior and inner court with outdoor eating area, on a bright cold December day.]( "Cupertino CA USA December 14, 2019: Apple headquarters offices building exterior and inner court with outdoor eating area, on a bright cold December day.")
8/8 Cupertino CA USA December 14, 2019: Apple headquarters offices building exterior and inner court with outdoor eating area, on a bright cold December day. (A arquitetura do Apple Park inclui um sistema de ventilação natural que permite que o edifício funcione sem aquecimento ou ar-condicionado durante nove meses do ano.)
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))
:format(webp))